Having worked very closely on their internal communications projects, the innovation team asked for our creative input on a new product they were developing, that not only did not yet exist but hadn't even been named.
Working with very little information other than what they intended the product to do, we created a name and visual treatment for the it. Having no existing collateral to work from, what we created has since become the basis for the identity of Gravity, a tool in the financial services field that aims to simplify the lives of all customers and make sense of complicated financial products and rewards programmes.
Agency - Strategy & Creative
Production House - Production & Delivery
Paul van den Berg
Peter van Jaarsveld